Last updated: 5 April 2026
At On Trend Home (“we”, “us”, or “our”), we are committed to protecting your privacy and handling your personal information transparently.
This Privacy Policy explains what personal data we may collect through this website, how we use it, who we may share it with, and your rights in relation to that information.
Who we are
Website: https://ontrendhome.com/
Contact : Please use our contact form
On Trend Home is a UK-based blog and website focused on home decor, interiors, trends, and affiliate content.
What personal data we may collect
Depending on how you use the site, we may collect personal data such as:
- your name
- your email address
- information you provide when contacting us
- technical data such as IP address, browser type, device type, and pages visited
- usage data about how you interact with the website
- marketing or cookie preference choices
- affiliate click or referral data where relevant
The ICO says privacy notices should explain what personal data is collected and for what purposes.
How we collect it
We may collect personal information when:
- you contact us by email or through a contact form
- you sign up to a newsletter or mailing list
- you browse the website
- you interact with cookies, analytics tools, embedded content, or affiliate links
Why we use your information
We may use your information to:
- respond to messages or enquiries
- operate and improve the website
- understand how visitors use the site
- manage newsletter subscriptions
- monitor site performance and content effectiveness
- support affiliate tracking and reporting where relevant
- comply with legal obligations
Lawful bases for processing
Under UK data protection law, we must have a lawful basis for using your personal data. Depending on the situation, we may rely on:
- consent – for example, where you choose to join a mailing list or accept certain cookies
- legitimate interests – for example, to operate, improve, and protect the website
- legal obligation – where we need to keep or disclose information to comply with the law
The ICO says your privacy notice should explain your lawful basis and, where relevant, any legitimate interests relied on.
Cookies and similar technologies
We may use cookies and similar technologies to make the website work, understand traffic, remember preferences, and support affiliate tracking.
For more information, please see our Cookie Policy.
Affiliate links
On Trend Home is an affiliate website. Some links on this site may be affiliate links, which means we may earn a commission if you click through and make a purchase, at no extra cost to you.
Affiliate tracking may involve the use of cookies or similar technologies by third-party retailers or affiliate networks.
For more information, please see our Affiliate Disclosure.
UK guidance says commercial relationships and affiliate marketing should be transparent and clearly identifiable.
Who we may share your data with
We may share limited personal data with trusted third-party services where necessary to run the website, for example:
- website hosting providers
- analytics providers
- email marketing providers
- affiliate networks and retailers
- embedded third-party platforms such as Pinterest or video providers, where used
- legal or regulatory authorities where required
The ICO says people should be told who their data is shared with, or the categories of recipients.
International transfers
Some third-party services we use may process data outside the UK. Where that happens, we aim to use providers that offer appropriate safeguards for personal data.
How long we keep your data
We only keep personal data for as long as necessary for the purposes for which it was collected, including legal, accounting, or reporting requirements.
If we do not have a fixed retention period for a particular type of data, we will consider what is reasonable based on the purpose and sensitivity of the information.
The ICO says privacy information should include retention periods, or the criteria used to decide them.
Your rights
Under UK data protection law, you may have rights including the right to:
- access the personal data we hold about you
- ask us to correct inaccurate information
- ask us to delete your personal data in certain circumstances
- ask us to restrict how we use your data in certain circumstances
- object to certain types of processing
- withdraw consent where we rely on consent
- complain to the Information Commissioner’s Office (ICO)
The ICO says privacy notices should explain the rights available to individuals and how they can complain.
How to contact us
If you have any questions about this Privacy Policy or how your data is handled, you can contact us at:
Email: [your email address]
Website: https://ontrendhome.com/
How to complain
If you are unhappy with how we use your personal data, you have the right to complain to the Information Commissioner’s Office (ICO).
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to the website, services, or legal requirements. Any updates will be posted on this page with a revised “Last updated” date.